Natural & Sustainable.
Natural & Cruelty Free
keraGEN-IV® is a cruelty free ingredient: no animals are harmed at any stage of the wool harvesting process, and no products or ingredients are tested on animals at any stage of our research and development process.
The bioactive keratins in keraGEN-IV® are recovered from 100% natural, fully renewable wool fibre. This natural raw material is sustainably produced by the world’s best managed agricultural sector and is produced year-round by a range of animals, including sheep. Crossbred sheep, such as Romney and Perendale, are the most common breeds in New Zealand and they do not naturally shed their wool. This can be uncomfortable for the animals during the long, hot Summer, so these sheep are usually shorn once a year to avoid having to carry a full fleece of wool in the heat.
Regenerative traceable & biosecure.
We are on our journey to becoming a regenerative business and we have committed to ensuring that all of our wool is traceable back to individual farms and sustainable wool growers, all located within New Zealand’s biosecurity zone.
New Zealand is an island nation sandwiched between by the vast, rugged, South Pacific Ocean and the Tasman Sea. This incredible “moat” acts as a natural barrier to pests and diseases, and these natural barriers have been strengthened over time through modern technologies and protocols. New Zealand is now globally recognised as an exemplar for modern biosecurity systems, and this provides us with world-class biosecurity status as a source of natural materials.
Our wool is traceable back to our source farms, and this enables us to maintain high levels of quality and safety and ensures supply chain visibility. We value our partnerships with our farmers: we have walked their farms together and we know each of them by name. We know that wool is a natural product that is damaged by photo-oxidation when it is exposed to harsh sunlight. So, our farmers follow strict wool harvesting protocols to ensure the wool is harvested at just the right time, and in just the right way, to produce the highest quality raw ingredients possible.
We are committed to supporting regenerative farming practices that promote soil health, biodiversity, carbon sequestration and water cycle restoration. We endorse the Savory Institute’s “Land to Market” programme – the world’s first verified regenerative sourcing solution for meat, dairy, wool and leather. Land to Market products all come from land that is regenerating and has been independently verified through the Savory Institute’s Ecological Outcome Verification.
For more information, please visit keraplast.com
